Banner Advertising

• Introduction
• Target Audience
• Rate Card
• Submission Process
• Payment Terms
• Sign up now

FINDING YOUR WEB PAGE 

Simply maintaining a Web site on the Internet does not guarantee it will receive traffic. Even if it does, the traffic may not be well-targeted. Banner advertising on Windsor at Night is a great way to generate qualified business leads through the Web site. 

A number of methods can be used to attract potential clients or customers to a web site.

• First, the URL of the site should be included in all your marketing materials
• Second, a myriad of web search engines (Google, Yahoo, MSN) exist for the sole purpose of proving relevant link to Web sites.  Many of these search engines are free, but with the free sarch engines it's difficult to get good search rankings as there are many competitors. Then there are audience specific search engines or directories that provide highly targeted traffic. These portals will probably charge a listing fee.
• Lastly; another effective method to direct a targeted traffic to a web site is by placing banner advertisements on audience -specific Web sites.

OUR TARGET AUDIENCE 

Windsor at Night attracts both residents of Halifax and the tourist/business traveller. We can offer highly targeted exposure for your business and additional targeting through various categories within our portal. For example, if your company is a bar or pub, the best place to advertise is within the Bars category.  

Banner advertising can place your product information in the hands of a targeted, interested audience at a fraction of the price of print advertising. We even have discounts for volume banner purchases. And directory lsitings can provide aditional exposure at a cost that anyone can afford.

Special Features:  

• Market to a targeted audience
• Guaranteed impressions you pay per impression!!
• Animations are allowed!
• Most affordable rate in Windsor

Banner advertising can provide a great benefit to any company. However, the benefit will only be realized if it is done correctly. Advertisers should consider the target market of their products and services as compared to the target audience of the Web site on which they are advertising. If there is a poor match between the two, the advertising will not live up to expectations.  

It is a great way to differentiate yourself from your competitors. Call us at 1-866-729-9653 to set up an appointment and get your business more exposure on the Internet. Our demographic are Windsor residents and visitors who are looking for Windsor businesses and services.

These are some examples of 468 x 60 pixel banners. Banners are provided by the client; if you do not have a banner, Windsor at Night can provide banner creative at an additional fee of $250.00/banner. 

BANNER/BUTTON ADVERTISING RATE CARD

• Discounts may be provided on larger orders (Talk to an Windsor at Night Sales Rep. today - 1-866-729-9653)
• Image File Format: GIF format only Image 
• Dimensions: 468 pixels wide by 60 pixels tall / 120 pixels wide by 60 pixels tall
• Image Colors: Up to 256 colors for Gifs  
• Image File Size: 22Kb maximum size 
• Animated GIFs: Allowed (89a format only)
• Flash Ads: Allowed
• Banner creative to be supplied by client. If you require a banner, Windsor at Night can provide you a banner at $250/banner

Please email all advertising graphics to your Halifax Kiosk sales rep.

BANNER AD SUBMISSION PROCESS 

1. Contact a representative from Windsor at Night for availability. Call 1-866-729-9653.
2. No later than seven days prior to the banner advertisement start date, send the following materials: 
• Mail the signed contract and insertion order to your Advertising Representative.
• Provide banner to us by email: info@WindsorAtNight.com or
• Provide us the URL for your banner; 'http://server.domain.com/file.type' 

TERMS OF PAYMENT  

1. Sponsors will be invoiced by the first day of the contract period.
2. Payment is due before advertising is activated. We accept money orders, cash, Visa and MasterCard.
3. Insertion orders must accompany the banner advertising contract.
4. A signed contract must be delivered 7 days before publication date.
5. Reservations will not be held without a signed contract.  

SIGN UP NOW!!!